100.3 The Edge is a modern rock radio station based in Little Rock, Arkansas, broadcasting on FM frequency 100.3 MHz. As part of the iHeartMedia network, the station delivers a high-energy blend of alternative, active, and classic rock to listeners across Central Arkansas. Known for its engaging on-air personalities and community-focused approach, The Edge has built a loyal audience of adults aged 18-49 who appreciate both new rock hits and timeless favorites. The station stands out for its local involvement, including concert promotions, charity events, and partnerships with regional artists, making it a cultural hub for rock music in the state.
100.3 The Edge features a rock-focused format with programming centered around alternative, active, and classic rock hits. The station airs popular syndicated shows alongside local daytime programming that includes music, listener interaction, and updates on upcoming concerts and events. Specialty segments highlight new music, artist spotlights, and themed weekend shows. The playlist balances current rock releases with well-known tracks from the 90s, 2000s, and today, appealing to fans of both modern and heritage rock.
Broadcasting from Little Rock, Arkansas, 100.3 The Edge serves the Central Arkansas metropolitan area and surrounding communities. The station’s signal reaches listeners in Pulaski, Faulkner, Saline, and nearby counties, providing rock music and local content to a diverse audience. As a key media presence in the region, The Edge connects with listeners through on-air engagement, digital platforms, and active participation in local events and initiatives.
