Tags: 100.9 fm, américa, back fm, baladas en inglés, clásicos, clásicos en inglés, coahuila, eagle pass, entretenimiento, español
Country: Mexico
Language: spanish
100.9 Back FM (XHVM-FM) is a radio station based in Piedras Negras, Coahuila, Mexico, operated by Grupo Radio Zócalo. Broadcasting on 100.9 FM, the station serves the border region between Mexico and the United States, including nearby Eagle Pass, Texas. Known for its blend of English-language pop, rock, and classic hits, Back FM targets a bilingual audience seeking contemporary international music with a local touch. As part of Grupo Radio Zócalo’s network, it benefits from the group’s longstanding presence in northern Mexico’s media landscape, offering reliable signal coverage and community-focused programming. The station positions itself as a modern, entertainment-driven outlet that connects listeners across cultures through music, live shows, and digital engagement via its website and social media platforms.
100.9 Back FM features a music-intensive format centered on English-language pop, pop rock, and classic hits from the 80s, 90s, and contemporary eras. Programming includes live-hosted shows during peak hours, offering entertainment updates, music countdowns, and interactive segments. The station emphasizes a dynamic, youthful sound while maintaining broad appeal across age groups. Special segments may highlight trending international tracks, artist spotlights, and listener requests, all delivered in Spanish to accommodate the local audience. The broadcast schedule balances music blocks with brief informational capsules and promotional content aligned with Grupo Radio Zócalo’s regional outreach.
100.9 Back FM (XHVM-FM) transmits from Piedras Negras, Coahuila, covering the city and surrounding areas in northern Coahuila, Mexico. Its signal reaches into the U.S. border region, particularly Eagle Pass, Texas, due to the station’s strategic location and FM frequency strength. The station serves a binational audience, reflecting the cultural and linguistic blend of the Rio Grande Valley. As a local media outlet, it contributes to regional identity by providing music and entertainment that resonates with listeners on both sides of the border, while maintaining its base of operations and administrative support within Grupo Radio Zócalo’s infrastructure in Piedras Negras.
