Tags: —
Country: The United States Of America
Language: english
104.5 Latino Hits is a Spanish-language contemporary hit radio station serving the San Antonio, Texas market. Broadcasting as part of the iHeartMedia network, the station delivers a vibrant mix of today’s top Latin pop, reggaeton, bachata, and urban hits, tailored to bilingual and Spanish-dominant listeners across South Texas. While the station’s on-air branding emphasizes English-language accessibility in its digital presence, its core programming remains rooted in Latin music culture, reflecting the rich Hispanic heritage of the region. Known for its energetic on-air personalities and strong community engagement, 104.5 Latino Hits connects with listeners through music that moves, inspires, and celebrates Latino identity — making it a go-to destination for contemporary Latin sounds in one of the fastest-growing Hispanic markets in the United States.
104.5 Latino Hits features a contemporary hit radio format focused on the latest Latin urban, pop, and tropical hits, including reggaeton, bachata, merengue, and Latin pop. The station’s playlist blends chart-topping tracks from artists like Bad Bunny, Karol G, Shakira, and Romeo Santos with emerging talent from across Latin America and the U.S. Latino market. Programming is music-driven with minimal talk, featuring regular updates on music news, artist interviews, and community events. Special weekend segments may highlight throwback Latin hits or themed countdowns, maintaining a fresh, energetic listening experience tailored to young, bilingual audiences seeking today’s most exciting Latin sounds.
104.5 Latino Hits broadcasts from San Antonio, Texas, serving the Greater San Antonio metropolitan area and surrounding South Texas communities. The station’s signal reaches listeners across Bexar County and parts of nearby counties including Medina, Comal, Guadalupe, and Wilson. As a key media outlet in one of the nation’s largest Hispanic-majority markets, the station connects with a diverse audience of Spanish-dominant and bilingual listeners, reflecting the cultural richness and growing influence of the Latino community in central and south Texas.
