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104.7 Mi Preferida

Country: The United States Of America

Language: spanish

About 104.7 Mi Preferida

104.7 Mi Preferida is a Spanish-language radio station based in Salt Lake City, Utah, serving the Latino community with a focus on Regional Mexican music. Broadcasting on 104.7 FM and streaming online 24/7, the station has become a cultural touchstone for listeners who value authentic regional sounds, community engagement, and family-oriented programming. While specific founding details are not publicly documented in the provided materials, Mi Preferida emphasizes its role as ‘La radio que se siente como familia’ — a station that reflects the traditions, values, and daily life of Utah’s Hispanic population. Its commitment to local events, artist spotlights, and live programming distinguishes it as more than just a music outlet — it’s a community hub.

Programming & Genres

Mi Preferida 104.7 FM features a diverse lineup of Spanish-language programming centered around Regional Mexican genres, including norteño, banda, corridos, and ranchera. Signature shows like 'El Bueno, La Mala y El Feo' with Adrian Escobedo air weekday mornings from 7:00 AM to 11:00 AM, blending music, commentary, and community updates. The station also highlights live event coverage, artist interviews, and promotional segments for concerts featuring major Latin acts such as Mariachi Vargas, Grupo Frontera, and Ricardo Montaner. Programming is designed to inform, entertain, and connect listeners with the vibrant Latin culture of Utah and beyond.

Location & Reach

104.7 Mi Preferida broadcasts from Salt Lake City, Utah, transmitting over FM 104.7 and via live internet stream to reach audiences across the Wasatch Front and beyond. The station primarily serves Utah’s growing Latino community, including Mexican, Central American, and other Spanish-speaking residents who seek culturally relevant music, news, and event information. Its local focus is evident in its promotion of regional concerts at venues like the Capitol Theatre in Salt Lake City and the Maverick Center in West Valley City, reinforcing its role as a vital media outlet for the Intermountain West’s Hispanic population.