104.9 Studio (XHESO-FM), part of the Radiorama Sonora network, is a well-established radio station broadcasting from Ciudad Obregón, Sonora, Mexico. Operating on 104.9 FM, it has served the region for years with a format centered on Spanish and English-language pop, classic hits, and retro music from the 70s, 80s, 90s, and 2000s. The station blends music with local and regional news, entertainment segments, and live programming, appealing to a broad audience across generations. Known for its consistent audio quality and community-focused approach, 104.9 Studio stands out by balancing nostalgic hits with current pop trends, offering listeners a familiar yet fresh listening experience rooted in Sonoran culture.
104.9 Studio features a diverse music-driven schedule highlighting pop, pop rock, and retro hits in both Spanish and English, spanning decades from the 1970s to the 2000s. Programming includes curated music blocks, entertainment segments, and live shows that engage listeners with familiar classics and contemporary favorites. The station also integrates local and regional news updates, keeping the audience informed about events in Ciudad Obregón and surrounding areas of Sonora. With a mix of music, talk, and community-focused content, the schedule is designed to entertain and connect with listeners throughout the day.
Broadcasting from Ciudad Obregón in the state of Sonora, Mexico, 104.9 Studio (XHESO-FM) serves the local population and surrounding communities in southern Sonora. Its signal reaches listeners across the Yaqui Valley and nearby towns, providing music, news, and entertainment tailored to the region. As part of the Radiorama Sonora network, the station plays an active role in the media landscape of northwestern Mexico, connecting with audiences who value both national and local content in Spanish and English.
