Tags: —
Country: Brazil
104 FM Natal is a Brazilian radio station based in Natal, Rio Grande do Norte, broadcasting on 104.1 FM. Known for its vibrant mix of contemporary hits, local music, and engaging on-air personalities, the station has built a loyal audience across the Northeast region. With a focus on delivering quality entertainment and community connection, 104 FM stands out for its energetic programming and commitment to showcasing both national and regional artists. The station’s slogan, 'Prazer em ouvir!' (Pleasure to listen!), reflects its mission to provide an enjoyable and uplifting listening experience for all ages.
104 FM Natal features a dynamic format centered on pop, rock, Brazilian popular music (MPB), and current chart-toppers. Daily programming includes music blocks, entertainment segments, news updates, and interactive shows that encourage listener participation. The station balances mainstream hits with regional flavors, often highlighting artists from Rio Grande do Norte and the broader Northeast. Special weekend programs and themed music hours add variety, ensuring a fresh and engaging schedule throughout the week.
Broadcasting from Natal, the capital city of Rio Grande do Norte in northeastern Brazil, 104 FM serves listeners across the metropolitan area and surrounding regions via FM signal and online streaming. Its reach extends to urban and suburban audiences who tune in for music, local information, and cultural content. The station plays an active role in the community, reflecting the spirit and diversity of Natal while connecting with listeners who value both entertainment and regional identity.
