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Country: The United States Of America
94.9 The Surf is a classic hits and beach music radio station based in North Myrtle Beach, South Carolina. Serving the Grand Strand area, the station has built a loyal audience by celebrating the region’s rich musical heritage, particularly Carolina Beach Music and the shag dance culture that defines the coastal lifestyle. Known as the 'King of The Beach,' 94.9 The Surf positions itself as the official radio station of the Society of Stranders (SOS) and a Hall of Fame station recognized by the Carolina Beach Music Association. Its format blends timeless classic hits with authentic beach music, creating a nostalgic yet vibrant listening experience that resonates with locals, tourists, and longtime fans of the genre. The station’s deep community ties, live event coverage, and commitment to regional culture make it a distinctive voice in South Carolina radio.
94.9 The Surf features a 24/7 classic hits and beach music format, spotlighting Carolina Beach Music, shag-friendly tunes, and beloved hits from the 60s, 70s, and 80s. Regular programming includes the Surf Countdown, listener-request segments, and special features highlighting local artists and beach music legends. The station also promotes community engagement through its Surf Text Club, event updates, and sponsor spotlights. With a focus on uplifting, danceable rhythms and nostalgic melodies, the playlist is crafted to evoke the carefree spirit of the Grand Strand, appealing to listeners who enjoy both timeless pop classics and the unique sound of Southeastern beach music.
Broadcasting from 98 North Ocean Boulevard, Suite 3-N, in the Ocean Drive Beach and Golf Resort in North Myrtle Beach, South Carolina, 94.9 The Surf serves the Grand Strand region, including Myrtle Beach, North Myrtle Beach, and surrounding coastal communities. Its signal reaches residents and visitors alike, particularly those drawn to the area’s beaches, festivals, and shag dancing culture. The station’s studio and business office operate Monday through Friday, 9 a.m. to 5 p.m., with a dedicated request line at 843-663-9490. As a locally rooted broadcaster, it connects with audiences who live, work, and vacation along South Carolina’s Atlantic coast.
