95.9 The Rat (WRAT) is a long-standing rock radio station based in Point Pleasant, New Jersey, serving the Jersey Shore and surrounding areas with a high-energy, listener-focused approach. Known for its classic and active rock format, the station has built a loyal audience by blending timeless rock anthems with newer tracks that resonate with adult listeners who grew up with the genre. WRAT emphasizes local engagement, often featuring community events, shore-area news, and interactive segments that connect with its coastal demographic. What sets The Rat apart is its authentic, unpretentious on-air personality and deep roots in the New Jersey rock scene, making it a trusted voice for rock fans who value both musical heritage and regional identity.
95.9 The Rat features a rock-centric playlist spanning classic rock from the 70s, 80s, and 90s, alongside active and alternative rock hits from the 2000s to today. The station’s weekday lineup includes popular morning drive shows that combine music, local topics, and humor, followed by steady rock blocks through midday and afternoon. Evening programming often highlights deeper cuts, listener requests, and specialty segments focused on rock history or artist spotlights. While primarily music-driven, WRAT integrates live updates on shore-area events, traffic, and weather, ensuring content remains relevant to its New Jersey audience.
Broadcasting from Point Pleasant, NJ, 95.9 The Rat serves the Jersey Shore region, including Monmouth and Ocean counties, with a signal that reaches listeners along the coast and inland communities. The station’s local focus allows it to connect deeply with shore residents, seasonal visitors, and year-round locals who identify with the area’s beach culture and lifestyle. WRAT’s presence in Point Pleasant anchors its commitment to delivering rock music and community-oriented content tailored to the tastes and lifestyles of its Atlantic Coast audience.
