Listen to 96.3 Maxima (Hermosillo) - 96.3 FM - XHVS-FM - Grupo Radio SA - Hermosillo, Sonora Live Free Online

96.3 Maxima (Hermosillo) - 96.3 FM - XHVS-FM - Grupo Radi…

Tags: 96.3 fm, américa, entretenimiento, español, estación, fm, hermosillo, juvenil, latinoamérica, moi merino

Country: Mexico

Language: spanish

About 96.3 Maxima (Hermosillo) - 96.3 FM - XHVS-FM - Grupo Radio SA - Hermosillo, Sonora

96.3 Maxima (Hermosillo) - XHVS-FM is a contemporary hit radio station operated by Grupo Radio SA, serving Hermosillo, Sonora, and surrounding areas in northwestern Mexico. Broadcasting on 96.3 FM, the station delivers a vibrant mix of pop, pop rock, and international hits in both Spanish and English, tailored to a young, urban audience seeking energetic and modern programming. Known for its dynamic on-air personalities and strong digital presence through MaxPlay.com.mx, Maxima blends local relevance with global pop culture trends. The station emphasizes live shows, listener interaction, and a youthful brand identity, positioning itself as a leading voice in Sonora’s contemporary radio landscape. Its commitment to bilingual music and entertainment reflects the cosmopolitan tastes of Hermosillo’s youth while maintaining deep roots in the local community.

Programming & Genres

96.3 Maxima features a contemporary hit radio (CHR) format focused on pop, pop rock, and dance-pop hits from Latin America, North America, and global charts. Programming includes lively morning shows, midday music blocks, afternoon drive-time segments, and evening specialty programs highlighting new releases and artist interviews. The station frequently airs live segments, listener requests, and social media integrations, with a strong emphasis on Spanish-English bilingual content. Shows often feature popular regional and international pop artists, aligning with the 'juvenil' and 'latinoamérica' tags, and are hosted by energetic personalities like Moi Merino, contributing to its reputation as a go-to station for modern, engaging entertainment in Hermosillo.

Location & Reach

96.3 Maxima (XHVS-FM) broadcasts from Hermosillo, the capital city of Sonora, Mexico, transmitting across the FM dial at 96.3 MHz. Its signal covers the Hermosillo metropolitan area and extends into surrounding communities in central Sonora, reaching a diverse audience of young adults and teens. The station serves listeners in both urban and semi-urban zones who seek contemporary music, entertainment, and live radio content in Spanish and English. As part of Grupo Radio SA’s network, Maxima leverages its regional reach to connect with local culture while reflecting broader North and Latin American pop trends, making it a key media presence in northwestern Mexico.