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96.9 Hits FM

Country: The United States Of America

Language: english

About 96.9 Hits FM

96.9 Hits FM, broadcasting as KLTA-HD2 from Moorhead, Minnesota, is an adult contemporary radio station serving the Fargo-Moorhead metropolitan area and surrounding regions. The station features a curated mix of popular hits from the 1980s through today, focusing on melodic, vocal-driven music that appeals to a broad adult audience. Known for its consistent, familiar sound and minimal talk interruptions, 96.9 Hits FM provides a reliable listening experience for fans of soft rock, pop, and contemporary adult hits. The station emphasizes local community engagement while delivering a polished, professional broadcast tailored to listeners seeking uplifting and recognizable music throughout their day.

Programming & Genres

96.9 Hits FM offers a continuous adult contemporary format, blending current pop hits with beloved favorites from the past four decades. The music selection emphasizes artists like Elton John, Phil Collins, Adele, Ed Sheeran, and Taylor Swift, maintaining a balanced, familiar playlist. Programming is primarily music-focused with brief, informative segments for weather, traffic, and community announcements. There are no heavily scripted talk shows or niche genre deep dives—instead, the station prioritizes a smooth, consistent listening flow ideal for at-home, at-work, or in-the-car enjoyment.

Location & Reach

Licensed to Moorhead, Minnesota, 96.9 Hits FM broadcasts across the Fargo-Moorhead metropolitan area, serving listeners in Cass County, North Dakota, and Clay County, Minnesota. Its signal reaches residents and commuters throughout the Red River Valley, including Fargo, West Fargo, Dilworth, and surrounding communities. The station connects with a diverse adult audience seeking reliable, familiar music and local updates, making it a staple of daily life in the region.