97.3 The Game is a sports radio station serving Milwaukee, Wisconsin, and the surrounding region. Broadcasting under the iHeartMedia network, the station delivers comprehensive sports coverage with a focus on local teams including the Milwaukee Bucks, Brewers, Packers, and Wisconsin Badgers. Known for its energetic, fan-focused format, 97.3 The Game combines live game broadcasts, expert analysis, and engaging talk shows to connect with passionate sports listeners. The station emphasizes community involvement and real-time sports discussion, making it a go-to destination for fans seeking timely updates, in-depth commentary, and local perspectives on national and regional sports events.
97.3 The Game features a lineup centered around sports talk, live game broadcasts, and expert analysis. Typical programming includes morning drive shows with hosts discussing local and national sports news, midday updates, and afternoon shows focused on in-depth interviews and fan interaction. The station regularly airs live coverage of Milwaukee Bucks NBA games, Milwaukee Brewers MLB contests, Green Bay Packers NFL games (via network affiliates), and University of Wisconsin athletics. Additional content includes sports updates, highlights, and specialty segments covering trends, fantasy sports, and sports culture.
97.3 The Game broadcasts from Milwaukee, Wisconsin, serving the Greater Milwaukee metropolitan area and surrounding communities in southeastern Wisconsin. The station’s signal reaches listeners across Milwaukee County and extends into parts of Waukesha, Ozaukee, Washington, and Racine counties. As a locally focused sports station, it connects with fans throughout the region who follow Wisconsin’s professional and collegiate sports teams, providing relevant content tailored to the interests and loyalties of the area’s sports audience.
