97.3 The Rock is a radio station based in Dubuque, Iowa, serving the Tri-State area with a classic and modern rock format. As part of Radio Dubuque, the station has built a loyal audience by delivering high-energy rock music that spans decades — from legendary bands of the 70s and 80s to contemporary alternative and hard rock acts. Known for its engaging on-air personalities and community involvement, 97.3 The Rock connects with listeners who value authentic rock culture, local events, and a station that reflects the spirit of the region. Its commitment to quality programming and local relevance makes it a standout in the Midwest radio landscape.
97.3 The Rock features a rock-focused playlist blending classic hits, modern alternative, and active rock tracks. The station offers regular programming including morning shows with local hosts, midday music blocks, and evening segments that highlight new releases and listener favorites. Specialty shows may spotlight specific genres, artist spotlights, or themed weekends. All content is curated to appeal to rock enthusiasts who appreciate both timeless anthems and cutting-edge tracks, delivering a consistent and energetic listening experience throughout the day.
Broadcasting from Dubuque, Iowa, 97.3 The Rock serves the Tri-State region encompassing parts of Iowa, Illinois, and Wisconsin. Its signal reaches listeners in Dubuque and surrounding communities, including areas along the Mississippi River Valley. The station is deeply rooted in the local market, offering content that resonates with residents who value regional news, events, and a radio presence that reflects their lifestyle and musical tastes. As a locally operated station, it remains a trusted voice for rock fans across the area.
