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97.9 WGRD

Country: The United States Of America

Language: english

About 97.9 WGRD

97.9 WGRD is a long-standing alternative rock radio station based in Grand Rapids, Michigan, serving West Michigan since its launch in 1978. Known for its energetic, listener-focused approach, WGRD has built a loyal audience by blending modern alternative hits with deep-cut classics from the 90s, 2000s, and today. The station prides itself on being locally programmed and community-connected, often featuring Michigan-based artists and promoting regional music events. Its signature branding—'97.9 GRD Rocks'—reflects a commitment to high-energy rock that resonates with active, engaged listeners aged 18-44 who value authenticity and musical discovery.

Programming & Genres

WGRD’s programming centers on alternative rock, featuring a dynamic mix of current hits, 90s and 2000s staples, and emerging artists. Weekday shows include the popular morning drive program 'The Morning Grind,' followed by midday and afternoon segments hosted by local personalities who engage listeners with music news, artist interviews, and interactive segments. Specialty weekend programming highlights deep cuts, local Michigan bands, and themed rock blocks. The station avoids rigid formats, allowing DJs flexibility to curate a fresh, authentic rock experience that keeps listeners tuned in throughout the day.

Location & Reach

97.9 WGRD broadcasts from Grand Rapids, Michigan, serving the broader West Michigan region including Kent, Ottawa, Muskegon, and Allegan counties. Its signal reaches over 1.5 million potential listeners across urban, suburban, and rural communities, with a strong core audience in Grand Rapids and surrounding suburbs. The station is deeply embedded in the local culture, frequently sponsoring concerts, festivals, and community events that celebrate the region’s vibrant music scene and active lifestyle.