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99.1 The Ranch

Country: The United States Of America

Language: english

About 99.1 The Ranch

99.1 The Ranch is a country music radio station based in Simi Valley, California, serving the Greater Los Angeles area and surrounding communities. Broadcasting on FM 99.1, the station features a contemporary country format with a focus on today’s hits and fan favorites. Known for its engaging on-air personalities and community involvement, 99.1 The Ranch connects with listeners through local events, contests, and country music culture. The station appeals to adults who enjoy modern country music and lifestyle content, offering a blend of entertainment, music, and regional relevance that reflects the Southern California country fan base.

Programming & Genres

99.1 The Ranch delivers a contemporary country music format, playing current hits from top artists like Luke Combs, Morgan Wallen, and Carrie Underwood, alongside recurring favorites from the past decade. The station features regular on-air shows throughout the day, including morning drive-time programming with news, weather, and entertainment updates, midday music blocks, and evening shows that highlight listener requests and country music news. Special weekend programming may include countdowns, artist spotlights, and live event coverage, all centered around the country music experience.

Location & Reach

Licensed to Simi Valley, California, 99.1 The Ranch broadcasts from studios located at 543 Country Club Dr #7, Simi Valley, CA 93065. The station’s signal covers the Simi Valley area and extends into parts of the western San Fernando Valley, Thousand Oaks, and surrounding communities in Ventura and Los Angeles counties. It serves a diverse audience of country music fans across Southern California, providing local relevance through community engagement, event promotions, and regionally focused content while maintaining a broad appeal to listeners who enjoy modern country music.