Listen to MAXIMA 96.3 (Hermosillo) - 96.3 FM - XHVS-FM - Grupo Radio SA - Hermosillo, Sonora Live Free Online

MAXIMA 96.3 (Hermosillo) - 96.3 FM - XHVS-FM - Grupo Rad…

Tags: 96.3 fm, américa, entretenimiento, español, estación, fm, hermosillo, juvenil, latinoamérica, moi merino

Country: Mexico

Language: spanish

About MAXIMA 96.3 (Hermosillo) - 96.3 FM - XHVS-FM - Grupo Radio SA - Hermosillo, Sonora

MAXIMA 96.3 (XHVS-FM) is a prominent radio station based in Hermosillo, Sonora, Mexico, operated by Grupo Radio SA. Broadcasting on 96.3 FM, the station has established itself as a leading voice in the region’s contemporary music landscape, delivering a dynamic mix of pop, pop rock, and dance hits in both Spanish and English. Targeting a young, urban audience across northwestern Mexico, MAXIMA 96.3 blends international chart-toppers with regional Latin American favorites, creating a bilingual, multicultural listening experience. Known for its energetic on-air personalities and live programming, the station stands out for its commitment to youth-oriented entertainment and its strong digital presence through MaxPlay.com.mx, where listeners can stream live, access podcasts, and engage with exclusive content. Its consistent focus on modern, globally influenced pop music in a local context makes MAXIMA 96.3 a distinctive fixture in Sonora’s media scene.

Programming & Genres

MAXIMA 96.3 features a vibrant lineup of music-driven programs centered on contemporary pop, pop rock, and dance hits in both Spanish and English. The station’s schedule includes popular daytime shows hosted by energetic personalities like Moi Merino, who bring listener interaction, trending topics, and entertainment news to the forefront. Special segments highlight new releases, chart countdowns, and themed music blocks, while weekend programming often includes live event coverage and special interviews. With a focus on youth culture and current trends, MAXIMA 96.3 delivers fresh, engaging content that keeps its audience connected to both local and global pop culture.

Location & Reach

Broadcasting from Hermosillo, the capital city of Sonora in northwestern Mexico, MAXIMA 96.3 (XHVS-FM) serves a diverse audience across the state and surrounding regions. Its signal reaches urban and semi-urban communities throughout Sonora, including key cities like Nogales, Ciudad Obregón, and Guaymas, as well as rural areas where radio remains a vital source of information and entertainment. The station also extends its influence beyond state lines, attracting listeners in neighboring states and across the U.S.-Mexico border, particularly among Spanish- and English-speaking youth who appreciate its bilingual, contemporary format. As a regional media hub, MAXIMA 96.3 plays an active role in connecting Hermosillo’s youth to broader Latin American and North American pop culture trends.